This workshop will focus specifically on scientific posters. As in-person scientific congresses are re-inventing themselves into virtual or hybrid experiences, researchers and publishers are adapting how they foster scientific exchange by using enhanced digital media fit for the digital age. One rapidly growing area is the use of enhanced digital content to make publications more visual, more engaging, and easier to digest. Already, many journals are including enhanced content developed by the journal or the authors, and these techniques are becoming increasingly common when building digital scientific posters.
Enhanced poster content such as graphical or video abstracts, audio, augmented reality, podcasts, journal-specific websites and microsites, and plain language summaries help HCPs to access and engage with the latest research. Underpinning all these design decisions is an understanding of the behavioral science that explains how users engage with content, especially time-poor users like HCPs. One key consideration is paying attention to shifts in how HCPs prefer to receive information, although this can vary greatly by audience. Such considerations allow for crafting and adapting the communication platform to the user, creating enough points of access that people can choose to receive and digest the information in a way that works for them.
Learning objectives:
- Understand how enhanced poster content can increase reader engagement and facilitate data dissemination
- Describe a variety of types of and uses for enhanced poster content
- Understand the diversity of the HCP audience and the need for tailored poster content
